Privacy Policy

Last Updated: [Insert Date]

Howdy partner! At US Cowboy Gear (operated by Ariat), we value your privacy as much as we value quality Western gear. This Privacy Policy explains how we collect, use, and protect your personal information when you visit uscowboygear.com. By using our website, you agree to the terms outlined below.

1. Information We Collect

When you shop with us or browse our site, we may collect:

• Personal Identification: Name, email, shipping/billing address, phone number when you create an account or place an order
• Payment Information: Credit card details (processed securely through PCI-compliant services – we never store full card numbers)
• Technical Data: IP address, browser type, device information, and how you interact with our site
• Preferences: Product interests, size selections, and wishlist items

2. How We Use Your Information

We use your data responsibly to:

• Process orders and deliver your Western gear
• Provide customer service worthy of frontier hospitality
• Improve our website and product offerings
• Send relevant promotions (only with your consent)
• Prevent fraud and enhance security

3. Data Sharing & Disclosure

We treat your information like a prized stallion – with care and respect. We only share data when necessary with:

• Payment processors (Visa, MasterCard, JCB, PayPal) to complete transactions
• Shipping carriers to deliver your orders
• Service providers who help operate our website (under strict confidentiality)
• Legal authorities when required by law

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your information is protected by:

• 256-bit SSL encryption (stronger than a bull rider’s grip)
• Regular security audits and PCI compliance
• Limited access to authorized personnel only

Data is stored on secure servers, with credit card details handled by our PCI-compliant payment partners.

5. Your Rights

As our valued customer, you have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications
• Request data portability
• Withdraw consent (where applicable)

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies – not the edible kind, but small data files that help:

• Remember your preferences and shopping cart
• Analyze site traffic and improve performance
• Deliver relevant ads (with your consent)

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers worldwide (excluding some Asian and remote regions), your data may be transferred to and processed in countries with different privacy laws. We ensure adequate protection through standard contractual clauses.

8. Children’s Privacy

Our website isn’t directed at children under 13. If we discover we’ve collected data from a child, we’ll delete it faster than a jackrabbit.

9. Policy Updates

We may update this policy occasionally – check back for changes. Continued use of our site means you accept the updated terms.

Happy trails and happy shopping from all of us at US Cowboy Gear!